K1OWUP

Influencer marketing
that engineers
revenue, not reach

Real I2C marketing, built on 13 years of APAC field experience and our AI engine MfitS™. From discovery to checkout and repurchase, we engineer revenue — not just reach.

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GLOBAL SOCIAL Instagram · TikTok · YouTube · Xiaohongshu · Douyin
Avg. ROAS
312%
2,190+
Partner Influencers
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Global markets
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Partner influencers
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Campaigns run
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Years in the field
Categories we've worked in Living·Devices·Parenting & Home·Health Foods·Food·Beauty·Healthcare
GLOBAL SOCIAL

We operate directly across
7+ global social platforms

We discover influencers across 7 countries — Korea, China, Taiwan, Singapore, Thailand, Vietnam, and Malaysia — and engineer content and revenue tailored to each market's core social platforms.

7+Operating hubs
Korea China Taiwan Singapore Thailand Vietnam Malaysia
Platforms we run
Instagram
TikTok
YouTube
小红书Xiaohongshu RED
Douyin 抖音
MARKET

In a ₩270T social media ad market,
the fastest-growing segment
is influencer marketing

Within the ₩270T social media advertising market, influencer marketing is growing fastest at a 17% CAGR. K1OWUP engineers revenue in exactly this market.

Social media advertising
₩270T
Influencer economy
₩250T
Influencer marketing CAGR 17%
₩48.7T
PROBLEM

But,
influencer marketing today
has three core problems

01

Inefficient · manual

Discovery, outreach, and settlement all depend on human labor. As campaigns grow, operating costs scale linearly.

02

Gut-feel matching

"This influencer feels like a good fit" — intuition-based matching. Neither performance prediction nor validation closes the loop with data.

03

Fragmentation

Content, ads, and settlement run in separate silos. There's no connection showing which content actually drove revenue.

Stuck on these three, brands miss the one thing that matters most — conversion design.  What brands really need isn't views, it's revenue. K1OWUP designs not just exposure, but the conversion that turns exposure into revenue.
HOW WE WORK

K1OWUP

Discovery, operations, and performance — one team runs it all, end to end, in a single flow.

01 MATCH

Match the right influencers

We discover and match influencers that fit your campaign by conversion logic — chosen for conversion potential, not follower count.

02 CREATE

Content built to sell

Not just pretty content — we plan and produce content engineered to drive real purchases.

03 AMPLIFY

Faster, wider reach

We extend influencer content into performance ads (Meta, Google, TikTok) to spread it faster and far wider.

04 CONNECT

Connect to the next action

Tracking links and a frictionless checkout connect customers all the way to purchase and repurchase.

I2C FUNNEL

Influencer marketing that stopped at reach,
now carried all the way to revenue

Problem → K1OWUP → Result, in one flow.

PROBLEM

Discovery, ops, performance — all separate.
Who designs for revenue?

  • ×Discovery, ops & performance ads split across 3–4 parties
  • ×You get reach, but can’t see what actually sold
  • ×No one owns conversion design
K1OWUP

Discovery, ops, performance —
one team leads it end to end

Usually a solution vendor, an in-house team and an ad agency — 3–4 parties. K1OWUP runs it all as one team.

  • Influencer discovery & content ops
  • Ad creative production & performance ads (Meta·Google·TikTok)
  • Conversion design & tracking → ad optimization
RESULT

K1OWUP designs beyond reach,
into revenue

  • See exactly which content sold how much
  • Repurchase-driven, lasting revenue
  • Lower overseas risk with proven operations
How one influencer post becomes revenue
K1OWUP runs the entire back-end as one flow
STEP 1
Influencer content
STEP 2
Shop now
Auto-built ad creative
STEP 3
Meta
Google
TikTok
Performance ads
STEP 4
k1owup.com/shop
?utm=ig_seoul
Tracking link
RESULT
318
Conversion · revenue
↻  Auto-optimize ad creative & targeting with performance data
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SEE IN ACTION
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@mei_beauty_tw ✓
K-Glow Serum · Day 14 update
Shop now
K1OWUP Shop
EXCLUSIVE · @mei_beauty_tw
3
Search K-Beauty…
💧-24%
K-Glow Serum
★ 4.9 · 2.4K
$28.90 $38
+
💎-25%
Hydra Cream
★ 4.9 · 2.4K
$22.50 $30
+
🌿-21%
Cica Toner
★ 4.9 · 2.4K
$18.90 $24
+
PerformanceLIVE
CAMPAIGN · TW · WEEK 02
REVENUE TODAY
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▲ +18.4%
CTR
8.4%
CVR
4.82%
ROAS
612%
Checkout SECURE
💧
K-Glow Serum
QTY 1 · TW
$28.90
Subtotal$28.90
ShippingFree
Total$28.90
PAID
Global Scale7+ MARKETS
KR CN TW TH VN
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↓ SCROLL TO ADVANCE
AD-TECH ENGINE · MfitS™

AI handles the repetitive work,
experts make the strategic calls

AI 80%
Experts 20%

MfitS doesn't learn from data scraped by generic bots. It learns from the failures, the variables, and the real revenue-conversion data we've validated firsthand across 7 APAC countries over 13 years. That's why it's different by design.

MfitS™ Control Tower — from discovery to revenue on one screen LIVE
Campaigns running
24
Active influencers
{{ liveMatches }}
Avg. ROAS
312%
Cumulative revenue
{{ liveRevenue }}
Weekly revenue trend
Execution pipeline
Discovery · AI matchingAutomated
Content · repurposingIn progress
Paid mediaIn review
Revenue · settlementPending

* Example layout of a real control tower running everything from discovery to revenue on one screen

CONTENT ATTRIBUTION

We lead reach all the way
into revenue

ContentReels · Beauty
Revenue contribution₩182M
4,210 orders6.4% CVR
ContentYouTube · Devices
Revenue contribution₩114M
2,640 orders4.1% CVR
ContentGroup Buy · Parenting & Home
Revenue contribution₩78M
1,910 orders5.2% CVR

* Example screen tracking sales, revenue trend, and conversion rate per content card (illustrative sample)

LIVE DATA · SAMPLE

A continuously learning database
sharpens influencer matching and revenue forecasts

The MfitS control tower is learning from every live campaign right now. The more data it gathers, the sharper its matching and performance forecasts become. Filter by category and status, then sort by any metric. (Illustrative sample · real client names withheld)

Category
Status
Influencer
Category
Followers
Status
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{{ rowCountLabel }} Total revenue {{ sumRev }} (10K KRW)Avg. ROAS {{ avgRoas }}%
BETA launching Q1 2027 MfitS is learning from live campaign data right now.
WHAT WE DO

From being discovered to being bought,
we run the full I2C funnel

Awareness · Engagement · Conversion · Repurchase — from discovery to purchase, we run paid media and repurposed content as one connected flow.

Hover over a card to flip it ↻
AWARENESS

Influencer Boost

We design your first wave of exposure through conversion-logic-driven influencer discovery and activation.

AWARENESS

Discovery → seeding → Reels/TikTok distribution. We create a trusted first impression in your target markets to put your brand on the map.

A first touch built on trust, not ads
ENGAGEMENT

Ambassador

Ambassador programs turn relationships into assets and build brand loyalty.

ENGAGEMENT

Long-term ambassador programs turn influencer relationships into brand assets and grow your fandom.

Relationships as brand assets
CONVERSION

Time Sales

Flash-sale and group-buy journeys turn exposure into immediate revenue.

CONVERSION

We design flash-sale, group-buy, and live-commerce journeys that move viewers to purchase without drop-off.

Turning exposure into revenue
REPURCHASE

Affiliate

Affiliate and performance-based structures drive repurchase and lasting revenue.

REPURCHASE

Affiliate links and performance-based commission structures build continuous repurchase revenue, not one-off sales.

Revenue that keeps flowing
WHY K1OWUP

K1OWUP sees it differently
from the legacy players

We don't do marketing that stops at exposure.
Global influencer marketing that drives revenue — start with K1OWUP.

Comparison
Legacy players
K1OWUP
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THE I2C FLYWHEEL

The I2C flywheel
that never stops turning

I2C stands for Influencer-to-Customer — K1OWUP's core structure for connecting influencer impact to real customers and revenue. From discovery to retention, no campaign ends in one cycle; it feeds back into discovery, creating a growth loop that never stops turning.

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I2C FLYWHEEL
Every turn
adds more data and
gets smarter
AI DISCOVERY

We discover by
conversion logic,
not follower count

MfitS AI doesn't just count followers — it weighs average views, engagement rate, authenticity, and brand FIT together to surface the top matches.

Avg. views Engagement rate Authenticity Brand FIT
MfitS · top AI matchesSorted by FIT
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FIT{{ m.fit }}%
OUR INFLUENCERS

Global influencers
who partner with K1OWUP

7 countries — Korea, China, Taiwan, Singapore, Thailand, Vietnam, Malaysia · 2,190+ partner influencers

Global influencer
Global influencer
Global influencer
7+
Countries
Korea · China · Taiwan · Singapore · Thailand · Vietnam · Malaysia
Global influencer
Global influencer
Global influencer
Global influencer
Global influencer
2,190+
Partner influencers
Global influencer
Global influencer
Global influencer
Global influencer
MULTI-PLATFORM DISCOVERY

Take a look at
campaigns we've actually run

From Instagram and Reels in Korea to TikTok, YouTube, and Xiaohongshu worldwide. See how the influencer content K1OWUP runs shows up and spreads across discovery feeds at home and abroad. (real campaigns)

K1OWUP Discover
K-beauty · Seoul · 韩系
小红书
For You Beauty Fashion Food Living Travel Wellness
▶ YouTube
Flying couple ✈️ first trip abroad with our kid · travel-essentials vlog
YouTube42K
@flying.couple · Couple·Travel
Seoul day 1 outfit 🧣 winter daily look
Instagram18K
@seoul.daily · Fashion
▶ REELS
How do you sleep in summer? All-season rayon bedding 🛏️
Instagram14K
@cozy.home · Living
Decorating our newlywed living room 🏡 our taste · room tour
Instagram34K
@newlywed.home · Living
After-work glass-skin routine 🤍 honest review
Instagram26K
@glow.minji · Beauty
NO DOWNTIME · KOREAN GLASS SKIN
TikTok4.1万
@k.derma · 彩妆
Stopped by a Seongsu cafe 🌿 today's daily
Instagram9.8K
@sungsu.log · Lifestyle
Sponsored
Xiaohongshu3.3万
k1owup.com/shopLearn more →
Pov: Korea in 2050 ✨ 玻璃肌的秘密
Xiaohongshu5.2万
@soon.skin · 彩妆
PR
Xiaohongshu1.5万
k1owup.com/shop詳しく見る →
Instagram 광고
Instagram29K
k1owup.com/shop더 알아보기 →
12 Korean snacks you MUST try 🍫
Xiaohongshu1.9万
@gonnyday · 美食
▶ TikTok
Olive Young protein content comparison 💪 high-protein picks
TikTok35K
@health.daily · Health Foods
Sponsored
Xiaohongshu3.7万
k1owup.com/shopLearn more →
推广
Xiaohongshu6.1万
k1owup.com/shop立即购买 →

* Example multi-platform discovery feed — based on real influencer content we run (illustrative sample)

TRACTION

Real data results that lead
with revenue, beyond reach

Beyond views — we prove it in revenue and ROAS.

Living campaign
₩20 CPV
Seeding validation
+60% conv.
Avg. ROAS
+82% uplift
Discovery lead time
−75% faster

* Metrics based on real campaigns; results vary by category, product, and season. (CPV = cost per view)

CLIENTS & PARTNERS

Brands & platforms we've worked with

Leading brands at home and abroad, alongside global commerce and social platforms, have partnered with K1OWUP.

K1OWUP clients and partners
FAQ

Frequently asked questions

Have more questions? We'll answer them directly in your free diagnostic meeting.

Request a free diagnostic →

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START NOW

Beyond reach, toward revenue.
Start with a free diagnostic today

In your free diagnostic meeting, start with a target-country analysis built for your brand.

Get a Free Zoom Diagnostic → Download our deck →
Included when you request a free diagnostic — a first-pass market analysis by target country